Harper Fine Dining
The Challenge:
Harper Fine Dining, a fine dining at home business, hired Emma to expand its market share in South England after relocating its headquarters to London. Tasked with conveying the founders’ high standard of service, Emma was entrusted to elevate the brand’s reputation, perfect the service offering, and solidify the business position as a reputable market leader in the region.
The Strategy:
Emma led Harper Fine Dining’s evolution, initiating a targeted marketing audit to identify growth opportunities. As the driving force behind the marketing team, she orchestrated the implementation of a CRM system, integrated marketing efforts, and streamlined operations for efficiency, fortifying market share expansion through meaningful connections and lasting loyalty.
A strategic rebranding and a new website were implemented to clearly communicate Harper Fine Dining’s offerings. Simultaneously, a laser-focused social media strategy bolstered branding efforts, while the spotlight shone on a comprehensive digital marketing campaign. The emphasis was on SEO and PPC strategies, the power duo driving concrete results in boosting online visibility and generating new bookings.
Collaborating with a PR agency, Emma fostered enduring relationships, nurtured brand advocacy, and propelled client acquisition. This results-driven strategy, underpinned by audits, optimised resources, and strategic collaborations, propelled Harper Fine Dining toward tangible market leadership.
The Results:
Successful launch of a new website
Significantly enhancing the online user experience and driving increased visitor engagement.
Substantial improvement in customer interactions
Facilitated by a well-managed CRM system, fostering lasting relationships and customer retention.
Production of high-quality photo and video content
Contributing to a remarkable elevation of the brand’s visual appeal.
Pay Per Click
Impressive financial outcomes in 2023, including a significant 27% scale in costs and a noteworthy 26% increase in enquiries compared to 2022.
SEO
Organically we’ve achieved 135% increase in impressions (eyeballs on our listing in Google) and 152% more clicks to the website as a result.
Successful PR efforts
Resulting in favourable media coverage in prominent outlets such as The Telegraph, The Sun, Mashed, Reader’s Digest, Express, Yahoo, and more, solidifying brand visibility and reputation.
Project Testimonial
“Emma has been instrumental in growing our Harper Fine Dining business over the last three years. We really can’t recommend her highly enough! In short – Emma has been fully invested in our business, going above and beyond in managing all areas of the marketing mix, to providing us with business strategy support. She has increased our revenue significantly and completely transformed our brand, from our value proposition to the look and feel. She has an incredible network of vendors, ranging from design resource to performance marketing, and has recommended platforms and tools to us that have saved us both time and money. Emma has been a real ‘business wingwoman’, giving us a sense of security and helping us to realise that we could grow and expand our business in a way we couldn’t see ourselves. We look forward to continuing to work with her and would recommend her services in a heartbeat!”
Dean Harper
Founder, Harper Fine Dining