Brand & Positioning
- Brand Strategy
- Positioning
- Messaging
- Value Proposition
- Visual Identity
Services
Marketing Services for Modern B2B Growth
Every business growth path looks different. I help you figure out yours.
Whether you’re stuck in tactics or struggling to connect the dots, I assess your stage of growth, shape the right marketing approach, and bring in the specialist support you need. For smaller teams, this model gives you the smartest use of your resources: senior leadership where it matters, specialist execution where it counts, and no unnecessary overhead.
About The Predictable Growth Path®
Your Predictable Growth tactics, handled for you
Strategy & Marketing Ops
- Marketing Strategy
- Growth Planning
- ICP & Segmentation
- CRM & Lifecycle
- Analytics & Reporting
- Marketing Operations
- GTM Strategy
Growth & Acquisition
- Paid Acquisition
- SEO
- Demand Strategy
- Campaigns
- ABM
- Funnel Optimisation
Content & Digital
- Content Strategy
- Content Creation
- Copywriting
- Website & UX
- Email Marketing
Sales Enablement
- Sales Alignment
- Customer Insights
- Messaging Consistency
- Pitch & Sales Materials
How We Can Work Together
Retainer
Ongoing Fractional Support
Bring in a senior growth partner who embeds into your business.
I step in as your Fractional CMO, taking ownership of your marketing function and aligning it closely with your commercial goals. I lead strategy, guide execution, and coordinate the right specialists, giving you senior leadership without the cost or long-term commitment of a full-time hire.
Best for: Businesses that want ongoing strategy, execution, and momentum.
Defined Deliverables
Project-Based Engagements
Solve a specific challenge or unlock a key growth opportunity.
From go-to-market planning and marketing audits to building a website that actually converts, my project engagements are designed to deliver tangible results. You get high-impact strategy and practical delivery, scoped clearly and delivered efficiently.
Best for: Businesses that need senior expertise on a priority initiative without ongoing support.
Monthly or Quarterly
Consulting and
Advisory
Senior strategic guidance, without day-to-day involvement.
Think of this as having a CMO in your corner. Through monthly or quarterly sessions, I help you review performance, refine strategy, and make confident commercial decisions, keeping your team focused and moving in the right direction.
Best for: Businesses with in-house teams that can benefit from senior oversight and direction.
Reach out today, and let’s explore how we can move your marketing from reactive to intentional.
Contact MeWhy should you hire me?
As your Fractional CMO and Growth Partner, I offer a modern model that brings senior leadership and specialist execution together without the overhead, complexity or constraints of in-house hires.
| Emma Blackmore | Traditional in-house | |
|---|---|---|
| Flexibility | HighScale up or down as your business evolves | LowFixed cost, fixed role |
| Time to impact | ImmediateSenior CMO leadership from day one | 3-6 monthsHiring, onboarding, internal ramp-up |
| Strategic thinking | YesClear direction, prioritisation, and focus | VariableDepends on seniority of hire |
| Hands-on execution | YesStrategy and delivery, coordinated by me | Often splitStrategic or operational, rarely both |
| Quality and consistency | HighSenior oversight supported by trusted specialists | VariableDependent on one individual |
| Access to specialists | IncludedMy vetted team across brand, growth, content, performance and web | Additional costRequires additional hires or agencies |
| Risk | LowFlexible engagement with no long term commitment | HighMis-hires are costly and slow to fix |
| Commitment | FlexibleMonthly retainer or project-based | Long termTypically multi-year |