Set-A-Side Storage
What Changed (Before → After)
| Before | After |
|---|---|
| Disparate story | Unified narrative anchored in service + sustainability / B Corp |
| Outdated visuals | Cohesive identity and refreshed photography |
| Brochureware site | Story-led website with clear CTAs and proof points |
| Ad-hoc assets | Structured sales toolkit the team actually uses |
The Challenge:
Set-A-Side Storage operates in the UK and wanted to evolve from a solid SME brand into a credible partner for larger, more complex production contracts. The goal was to be seen as the go-to storage solutions provider for the film, TV, and theatre industry.
Before the engagement, the brand story and assets were fragmented, making sales conversations and client briefings harder than they needed to be. Despite a strong reputation operationally, the external brand presence didn’t reflect the same level of professionalism, care, or ambition.
The brief: To build a clear, unified story, one that expressed Set-A-Side’s service excellence and sustainability credentials, and to create a marketing foundation that would enable the business to confidently compete for major industry opportunities.
The Strategy:
As Fractional CMO, Emma led the project end-to-end – from audit → strategy → brand refresh → photography direction → website relaunch.
The process began with a comprehensive marketing audit and action plan, followed by a clear positioning and messaging framework built around trust, service excellence, and environmental responsibility.
A full visual identity refresh and brand guideline update modernised the look and feel of the business. Photography direction and a new shoot plan helped humanise the brand, spotlighting the team and real operational environments.
A complete website redesign followed – with new information architecture, story-driven UX copy, and clear calls-to-action designed to mirror buyer questions: why us, proof, services, sectors, sustainability, contact.
The “Sustainability & B Corp” message was elevated from a side note to a proof-led storyline, woven through all brand, website, and sales assets. A modular toolkit was introduced so operations and sales teams could self-serve with confidence and consistency.
This integrated approach, spanning identity, content, design, and digital, transformed Set-A-Side from a word-of-mouth brand into a visible, credible, and future-ready business with the marketing tools, assets, and narrative to grow.
The Results:
Built strong marketing foundations
Refreshed brand and photography, launched a story-led website, and put sustainability and the B Corp journey front and centre, equipping the team with a shared narrative and practical toolkit to pursue larger, more complex contracts.
Significant uplift in organic visibility
Following the new website content, 51% of all website traffic now originates from SEO – a direct result of search-optimised copy and improved site structure designed to capture high-intent industry searches.
Sharper brand perception and stronger sales enablement
The brand now feels more credible and cohesive across every touchpoint, with a consistent message that simplifies briefings and strengthens sales conversations.
Early impact and long-term foundations
The new marketing ecosystem has made it easier to pitch for larger contracts, improve proposal conversion, and sustain growth. Set-A-Side now has a modular toolkit, updated brand assets, and the SEO infrastructure needed to build visibility over time.
Project Testimonial
“We asked Emma to help Set-A-Side take a real step change in our marketing. She began with a clear audit and plan, then led a complete refresh – brand, photography and a new website that finally tells our story. Sustainability and our B Corp journey are now front and centre, with a simple narrative the whole team can use.
It’s early days post launch, but the brand already feels sharper and more credible, and we’re better equipped to pursue larger, more complex contracts. Briefings are easier, sales conversations are clearer, and the team has a toolkit we’re proud of.
I’d highly recommend Emma to any MD who wants strong marketing foundations that set you up for growth.”
Billy Morley
Managing Director, Set-A-Side Storage